Bakery · Santa Cruz, CA
A bakery site with no food on it.
Melinda's tagline is 'Your friend when gluten isn't.' It was the best thing on the old site, printed in small text under a clip-art whisk. A bakery homepage with zero food on it. We built the new site around her own words and put the baking up front.
Services delivered
- Brand translation
- Website rebuild
- Mobile menu
- Content structure
The business identity, products, and purchase path became visible on every screen.


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What changed
- Design built around her tagline, not a template.
- Her food where the clip art used to be.
- A menu you can read on a phone.
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