Bakery · Santa Cruz, CA

A bakery site with no food on it.

Melinda's tagline is 'Your friend when gluten isn't.' It was the best thing on the old site, printed in small text under a clip-art whisk. A bakery homepage with zero food on it. We built the new site around her own words and put the baking up front.

Services delivered

  • Brand translation
  • Website rebuild
  • Mobile menu
  • Content structure

The business identity, products, and purchase path became visible on every screen.

Melinda's Gluten Free Bakery website, The old site
Melinda's Gluten Free Bakery website, The rebuild
The old siteThe rebuild

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What changed

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